Visual identity is all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. In other words, it describes everything customers can physically see, from the logo to the interior design of a store.
UX design is focused on anything that affects the user's journey to solve that problem, positive or negative, both on-screen and off. UI design is focused on how the product's surfaces look and function. The user interface is only piece of that journey.
Cloud computing is on-demand access, via the internet, to computing resources—applications, servers (physical servers and virtual servers), data storage, development tools, networking capabilities, and more—hosted at a remote data centre managed by a cloud services provider (or CSP).
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